A Morning With: Travis Lett

A Morning With: Travis Lett

"If you care about the world around us and you're in the food business and you're profiting from it as I am you've really got to take a good look...
July 12, 2018 — Jamie Brisick
The Spirit Of Collaboration: The Levi'S® Waves Trucker

The Spirit Of Collaboration: The Levi'S® Waves Trucker

Kevin McCracken is the co-founder of Social Imprints. Launched in 2008, based in San Francisco, Social Imprints is the go-to printer for Silicon Valley elite such as Dropbox, Pinterest, Fusion,...
May 11, 2018 — Jamie Brisick
Ari Lurie And The Levi’S® X Outerknown Collab

Ari Lurie And The Levi’S® X Outerknown Collab

Born and raised in San Francisco, Ari Lurie does what he calls “a lot of stealth creative projects for Levi’s®.” His stepfather was heavily involved in the brand—in Ari's early...
May 11, 2018 — Jamie Brisick
The Good Life With Daniel Norris

The Good Life With Daniel Norris

The drive from Los Angeles to San Diego is a two-hour spiral along the coast. It’s long enough to make your back a little sore and your mind a little...
April 23, 2018 — Outerknown Journey
Beautiful Ambiguity: The Cinematography Of Jake Magee

Beautiful Ambiguity: The Cinematography Of Jake Magee

Jake in the Olive Fronds BBQ Shirt | Photo: Brisick Cinematographer Jake Magee is a committed storyteller who strives to bring images to life across narrative, commercial, and documentary films....
April 04, 2018 — Jamie Brisick
Tags: OK Family
The Art Of Disconnection

The Art Of Disconnection

Knox in his Darkroom wearing our Blanket Shirt and Paz Pant. When Knox Bertie was a kid he found a Miranda F camera in his grandmother’s basement. For years he...
February 15, 2018 — Jamie Brisick
Tags: Gallery
Socal Friends In Fairends

Socal Friends In Fairends

The day the Outerknown X FairEnds hats arrived at our Culver City studio we figured it was time for an impromptu road trip. What better way to test the final...
February 13, 2018 — Outerknown Journey
Tags: OK Family
Link To The Links

Link To The Links

Kelly Slater picked up his first golf club in 1995 and never put it down. Today, he plays upwards of 150 rounds a year at courses around the world. It’s an odd image, a surfer on a golf course, especially one as prestigious as Kelly Slater. But once you start to unpack it, a marriage between golf and surf makes more sense than you’d think.
February 07, 2018 — Outerknown Journey
Tags: OK Family
Lifestyle First: Fairends

Lifestyle First: Fairends

Born in 2011, FairEnds is a hat company built on the idea of keeping it simple, soulful, and void of BS. The founders, Ben Ferencz and Martin Carvajal, exude this. They’re not on the sell, sell, sell tip; they’re refreshingly understated and practical. Keeping a high standard of integrity has served them well. They’ve collaborated with a large number of excellent brands, most recently Outerknown. I caught up via phone with Ben, who lives just outside of Missoula, Montana.
February 01, 2018 — Outerknown Journey
On The Bruce Lee Tip

On The Bruce Lee Tip

Bruce Lee was forever setting goals, making resolutions, reaching for the highest version of himself. He formulated a complex personal philosophy—a synthesis of Eastern and Western ideals—that extolled the virtues of knowledge and self-mastery. These ideas are presented in the book The Warrior Within, a beautiful spur, and a delightful companion piece to the year ahead. Below are a few gems. We wish you all the very best in 2018.

January 05, 2018 — Jamie Brisick
Tags: excerpt
Ghosts Of Pipe Masters Past

Ghosts Of Pipe Masters Past

"The beach roared in a cadence that was a combination of enthusiasm and befuddlement. No one had seen this maneuver before. No one even knew what it was called." - Jamie Brisick
December 16, 2017 — Outerknown Journey
Tags: OK Family
Fla Accreditation

Fla Accreditation

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‘Developing a deep understanding about the people crafting our clothes is a vital part of who we are.’

If there’s one thing we’ve learned over the past four years, it’s that building responsibly made clothes is no easy task. Developing a deep understanding about the people crafting our clothing and the conditions surrounding them is a vital part of this, which is why we’ve made such a huge commitment to assure fair labor practices are being implemented throughout our supply chain. We’re proud and humbled to announce that last month our social accountability program was fully accredited by the Fair Labor Association (FLA), the leading global organization for implementing internationally recognized labor standards.

By patterning our supply chain processes around FLA guidelines, we were able to reach full accreditation in two-and-a-half-years, faster than any other clothing brand in history. In fact, we began working with the FLA before ever shipping a product, an acknowledgement that every decision we make, from selecting suppliers to building new products, keeps workers’ rights and safety top of mind.

Accreditation however, is not the end goal for us. As Shelly Gottschamer, our Chief Sustainability Officer, points out we want our supply chain to become a model for the rest of the industry, creating a blueprint for other brands to embrace sustainability.

“We definitely want to be a standard bearer; to show other companies who are on this journey that this is the road to take.”

She also stresses that accreditation is only a single point on a longer journey to bring sustainability to all.

“(Accreditation) validates the work we’ve done. There’s still more to do but this means we’re on the right path.”



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December 12, 2017 — Outerknown Journey