Journey
The Blanket Shirt Feels Like It Sounds
Comfort is key. Coziness is king. We’re reminded of this every time we wake up on a cold morning thinking how glorious it feels under the covers — and how...
New Year's Resolutions Of The Sustainable Sort
<p>A couple years ago, The New York Times published an article titled “How to Make (and Keep) a New Year’s Resolution.” In it they explained how one-third of resolutioners don’t make it past the end of January, mainly because their resolutions are not the right resolutions — they’re based on what someone else (or society) is telling them to change, or they’re too vague, or they’re unrealistic. The article goes on to say that our goals should be SMART, as in Specific, Measurable, Achievable, Relevant, and Time-bound.</p>
<p>On the Relevant note, we must consider our planet’s existential crisis. And while there have been many key measures that point toward our extinction, there have been nascent signs that action is coming. Corporate commitments to sustainable growth and net-zero emissions are on the rise. More than 60 countries have pledged to have a net carbon footprint of zero by 2050. American primary voters, especially in states plagued by wildfires and flooding, are suddenly giving presidential candidates an earful on climate change. And then there’s sixteen-year-old Greta Thunberg, who became the youngest person ever named Time magazine’s Person of the Year. How totally heartening to see a teenager galvanize so many!</p>
<p>In the spirit of optimism, in the spirit of responsibility, we’d like to pose a few ideas for a more sustainable 2020 and beyond. Call them goals, call them resolutions, call them our moral duty, call them whatever you like. We hope that they’ll make sense, resonate, inspire.</p>
<ol>
<p>On the Relevant note, we must consider our planet’s existential crisis. And while there have been many key measures that point toward our extinction, there have been nascent signs that action is coming. Corporate commitments to sustainable growth and net-zero emissions are on the rise. More than 60 countries have pledged to have a net carbon footprint of zero by 2050. American primary voters, especially in states plagued by wildfires and flooding, are suddenly giving presidential candidates an earful on climate change. And then there’s sixteen-year-old Greta Thunberg, who became the youngest person ever named Time magazine’s Person of the Year. How totally heartening to see a teenager galvanize so many!</p>
<p>In the spirit of optimism, in the spirit of responsibility, we’d like to pose a few ideas for a more sustainable 2020 and beyond. Call them goals, call them resolutions, call them our moral duty, call them whatever you like. We hope that they’ll make sense, resonate, inspire.</p>
<ol>
Under The Surface With April Wong
April Wong’s comfort zone is farther and deeper than most. She’s a waterwoman and photographer who dives into her travels to capture important environmental and cultural stories. She’s an admirer...
Celebrating Otherness
To be a surfer is to be a traveler. This idea lodged into my head when I first saw The Endless Summer in 7th grade. And it was reinforced a...
Kelly Slater Gets Barreled In S.E.A. Jeans
Kelly Slater, barreled at Teahupo’o, in jeans! It’s not what you’d expect from the no-nonsense Slater. And that’s because there was no nonsense. Like all things Slater, Outerknown’s first commercial...
Good Planets Are Hard To Find
We all call this little rock home and it’s up to all of us to work together and protect it! As a brand, we put our values into action by...
The Alchemy Of A Dress
We partnered with fiber artist and natural dyer Maria Calderon on an extremely limited run of dresses — so special, we only made 10! Bethany, our Director of Design, recounts...
Things That Matter With Peggy Oki
In her late teens/early 20s, Peggy Oki was a Dogtown skateboarder. There’s a photo of her from a 1975 skate magazine in which she does a low-slung backside carve, front...
Experience-Making At Wsl Surf Ranch With Jessica Monty
Jessica Monty describes herself as “a maker of things, a chef of nourishment, and a lover of old school methods.” As the executive chef at WSL Surf Ranch, she’s fed...
The Woolaroo
You can hold a surfboard in your hands and feel its intention. Some are light and flimsy and very much “of the moment.” Others are timeless, ooze integrity — they...
Harry Gesner Always Takes The Road Less Traveled
On a recent Sunday morning I caught up with the architect/inventor Harry Gesner at his Malibu home. The Sandcastle, built in 1968, has a kind of handcrafted modern feel, with...
Rusty Miller'S 'Turning Point'
Australian surfing in the early ‘70s was golden — living was cheap and easy, good waves were abundant and uncrowded, board design was enjoying a period of great experimentation and...